Lowell Center for Sustainable Production
Inspired by reading about biologist and outspoken environmentalist Barry Commoner, we wrote “Natural resources are finite. Ideas are not” as the first line in a Lowell Center brochure. The client suggested that we make it the headline. The result was a powerful campaign that made you want to know more. It had such staying power that a few years later, the client engraved the line on a wooden garden bench, a farewell gift for a retiring professor. We love collaborating with our clients.