Client

Lowell Center for Sustainable Production

Project

Inspired by reading about biologist and outspoken environmentalist Barry Commoner, we wrote “Natural resources are finite. Ideas are not” as the first line in a Lowell Center brochure. The client suggested that we make it the headline. The result was a powerful campaign that made you want to know more. It had such staying power that a few years later, the client engraved the line on a wooden garden bench, a farewell gift for a retiring professor. We love collaborating with our clients.